History of the company
Toluca is a family owned and operated business that started in 1996. The company was started when Tolucas President, Mr. Garcia, was working with McCormick Pesa, SA de CV México as a consultant. He was hired to do a market research analysis for a new line of Hispanic products that they were going to launch. While doing the market analysis, he saw the need and demand for certain products that were obsolete to the Hispanic Market.
One of the products that McCormick was going to launch was chorizo seasoning. This product was supposed to be used in the household to make Mexican chorizo chili, among other recipes that McCormick was printing on the product.
While the market research was being conducted, Mr. Garcia noticed that there was a small presence, if any, of the actual Mexican chorizo. This is where his idea started, he realized that if no one knew about the products besides native Mexicans, this product would have a small chance of making it mainstream. Thinking of how this pre-made spice would sell brought back childhood memories. It would take him back to when he was younger and would visit Toluca, the Mexican city in the state Mexico, where he at chorizo. Toluca is known in the culinary world as the city that produces the best chorizo in Mexico.
With that childhood memory in mind, he decided to approach McCormick and made them a proposition. He wanted to buy the spice in bulk, make the chorizo, and sell it to retail stores. In 1996, he found a sausage maker that would make the chorizo and that was when Toluca was created.
In the beginning, just like any start up business, it was diffucult for people to see his vision. With hard work and persistence, Hispanic consumers started seeing familiar products, such as the chorizo, and Toluca acheived a place in the Hispanic market.
As the distribution of chorizo grew exponentially, Mr. Garcia realized that some changes needed to be made. He realized that the company making the chorizo was missing one huge factor, consistency of the quality of the chorizo, and he decided that he wanted to control the manufacturing process as well as the distribution process. In January of 2003, Toluca changed to Toluca Mexican Style Food Products and the USDA awarded a manufacturing number 27349. Now, having control of every aspect of the business, his goal and vision could be achieved.
INGREDIENTS
- 1 package of Que Rico Mexican Chorizo
- 1 small white onion, finely chopped
- Two 15.2 ounce cans refried pinto beans
DIRECTIONS
-Heat a medium saute pan on medium heat. Add the Que Rico Mexican chorizo and cook until golden in color, about 6 minutes. Remove the Que Rico Mexican chorizo to a drain on a plate lined with some paper towels. Add the onions to the pan with the chorizo fat. Saute until the onions are translucent, about 4 minutes. Return the Que Rico Mexican chorizo to the pan. Add the refried beans to the mixture. Continue cooking for about 5 minutes. Turn the heat off and reserve for tostadas, tacos and burritos.
PRODUCTS AND SERVICES
Toluca Mexican Style Food Products was to make the best quality product and distribute it in a timely fashion so that the consumers get the finest quality product in the market. As years passed, the Hispanic communities continued growing in North East.
So did the demand for other chorizos to satisfy their taste from their country.
With the demand, Toluca Mexican Style Food Products came out with chorizos like Mexican, Longaniza, Salvadorean, Hot Mexican, Argentinian, Colombian, and Chori-Pollo (made out of chicken). With all of the products launched, Toluca Mexican Style Food Products was awarded the "Best of Baltimore" in 2009.
The better sensations of the life dream themselves, they live themselves but also they are tasted.
The flavors, aromas and colors of our land, not only caress the palate of those who try, but make their hearts glow and reflect the essence of culinary art.
The importance of creating harmonious traditional products and unique flavors ... to create memories that shorten distances regaining images, feelings, joys and sorrows of our people.
Customers are part of our family, we create with them and for them, we build stories ... stories that have different flavors, different colors, different feelings ALWAYS THE BEST ...There is no innovation without tradition, without passion or delight, enrich the quality of ideas, history, excitement, at the touch of our culture, gives flavor to life.
Our major interest is to grow and be key players in bringing you closer to your world your history, and your family back home.
Toluca Mexican Style Food Products, arises of the need to continue to believe and bring to life our roots in another country.